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Enabling Digital Agriculture

On-Farm Connectivity Bottlenecks

Just as bottlenecks can occur in a grain silo – whether due to poor storage conditions, moisture issues, blockages in the auger, or inadequate flow rates – impeding the smooth flow and efficiency of your harvest, so too do 'digital bottlenecks' arise in the adoption of connectivity on farms. These blockers can prevent you from fully leveraging Connected Agriculture.

Explore some of the common challenges identified in on-farm connectivity adoption. Please click on the question marks within the interactive silo diagram below to reveal these challenges. Do any sound familiar for your farm or business?

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Lack of infrastructure – mobile and internet telecommunications in rural areas is not ‘fit for purpose’.

Farms and agriculture businesses have slower internet and may not have fixed connections. Any existing mobile network coverage on-farm can change and complicate the problem.

Uncertainty on Connectivity's Value

Limited understanding of how connectivity can improve conventional farming, or how it can allow and enable digital agriculture.

Connectivity experts not easily accessible.

An all-inclusive connectivity troubleshooting guide is not available.

Knowledge & Implementation Gaps

  • Uncertainty regarding diverse connectivity types and their specific farm applications.

  • Lack of clarity on available product solutions and integrating them for whole-farm coverage.

  • Difficulty in identifying impactful applications and practical installation steps.

Digital agriculture on farms is relatively 'new' and adoption on-farm is still growing.

Government assistance for connectivity is tricky to navigate.

What is your biggest bottleneck for connectivity adoption on farm?

You’re Not Alone. Many farmers report at least one major connectivity bottleneck.

See how other farmers assessed connectivity ROI. Chat with farmers in the Hub.
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